From the site:
"Boarded-up and half-empty housing estates have become familiar
landmarks in the contemporary urban landscape. Their façades function
as projection screens for collective fears and fantasies of troubled
and dangerous environments that may lurk behind. This perception is all
the more emphasized when rapid redevelopment encircles such estates
with new luxury loft apartments and live–work spaces.
I Am Here
intervenes in this dynamic of preconception and projection, replacing
the 67 bright orange boards – which have covered the windows of empty
flats in
Samuel
House
since April 2007 – with large-scale photographs of residents on the
estate. Located alongside the busy and picturesque Regent’s Canal in
the heartland of Hackney, wedged between Kingsland Road and
Queensbridge Road, the five-storey block quickly became an object of
curiosity, often pointed out, talked about and photographed by
passersby."
http://www.iamhere.org.uk/