brushed and clipped; shampoo'd and conditioned; blow dry!
The blow dryer was less unpopular than I'd expected. He seemed pretty much ok with the whole thing, all things considered.
He's so clean and soft now, it's incredible.
I'm mentioning mobile dog grooming in norwich, just in case the nice chap with the van needs more work (although I had to book almost two months in advance, so he's not short of work!). He did a great job, was very impressed.